Have you ever watched a video where someone is drawing on a whiteboard while explaining something? This technique is called hand-drawn animation, or whiteboard animation. Hand-drawn animation is a video that simulates the process of drawing on a board in front of the camera. To create animation, at the beginning we used real white boards and markers, but subsequently they were replaced by digital animation, which is much more effective. What makes the video in this technique so effective? Hand-drawn animations make it easier to understand and remember information, including your marketing message. Such animation has a high educational potential, which makes it an ideal tool for conveying complex ideas. What do you think?